The livestock industry remains a cornerstone of South Africa’s agricultural economy, driving rural development, employment and value-chain growth. This strength continues to be reflected in the steady expansion of NAMPO ALFA, which has firmly established itself as one of the country’s premier integrated livestock and outdoor expos. Hosted at NAMPO Park, the event has found a permanent home where it can grow in scale, impact and industry relevance.

With its world-class infrastructure, expansive grounds and purpose-built agricultural facilities, NAMPO Park provides the ideal environment for national livestock championships, breed showcases, youth competitions and practical demonstrations. The venue allows for safe animal handling, structured arenas and seamless integration with exhibition and outdoor activity zones — all within one secure and professionally managed setting.

At the same time, there is strong demand among producers and rural communities for a practical, hands-on hunting and outdoor platform. Livestock production, hunting and outdoor living are deeply interconnected within South Africa’s agricultural landscape, and NAMPO ALFA reflects this natural synergy.

Visitors can expect practical demonstrations of 4×4 vehicles, caravans, camping equipment, hunting gear and outdoor technology. A professionally managed shooting range adds a dynamic, experiential element, allowing enthusiasts to engage directly with leading brands and equipment in a safe, controlled environment.